Grow faster.
Sell smarter.

Your Senior advisor for North American scaling, growth and deals

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Herbert Marchetti - Strategic Advisor

Herbert Marchetti

Strategic Advisor

Trusted network & affiliations

Scale
HarvardX
Strefa Job
Rotary International
IT Impulse
Ludwig-Maximilians-Universität München
Tech Club Querétaro
Human Frontier Collective
Stanford Graduate School of Education
IAQ
Job Impulse
EASYMEDPRO
SAETA

Trusted network and affiliations with 100+ leading companies and institutions over the last 15+ years.

Strategic Advisory

Five areas where executives and founders need better decisions.

01

Strategy & CorpDev

Where should we go, and what should we do next?

  • Strategy, positioning & market entry
  • Corporate development strategy
  • Buy-and-build & strategic options

Market-entry and CorpDev notes

  • Vision
  • Positioning
  • USP
  • Market-entry strategy
  • North America market entry
  • Market intelligence
  • Competitive intelligence
  • Corporate development options
  • Strategic planning
  • Sector mapping
  • Exit readiness
  • Equity story
  • Dataroom planning

02

GTM, Sales & Revenue

How do we turn strategy into growth?

  • GTM, sales process & pricing
  • ICP & AI-driven outreach
  • CRM, pipeline & sales performance

How the funnel actually moves

  • Sales process design & pitch materials
  • Pricing strategy & rate card
  • ICP definition
  • Sales coaching
  • Commercial playbooks

03

M&A, Partnering & Due Diligence

Should we sell, partner or keep building?

  • Exit strategy & partnering options
  • Market, competitive & customer analysis
  • Commercial due diligence

Diligence a buyer will actually read

  • Partnership vs. sale vs. hold
  • Partnering options analysis
  • Exit readiness
  • Equity story
  • Sell-side commercial assessment
  • Dataroom structure & document list
  • Market mapping
  • Market size & growth assessment
  • Competitive landscape analysis
  • Customer & revenue quality review
  • Commercial risk analysis
  • Go / No-Go CDD report

04

Organization, Processes & Hiring

Is the organization performing at its best?

  • Management & organizational assessment + hiring
  • Process, risk & task analysis
  • KPI & performance management

Scoreboard and operating cadence

  • Organization design
  • Roles & responsibilities
  • Operating model
  • Management reporting
  • KPI framework
  • Performance management
  • Management assessment
  • Capability gaps
  • Hiring priorities
  • Process improvement

05

AI Advisory

Where can AI create real value?

  • AI maturity & use-case prioritization
  • Evals & benchmarking
  • AI training & workshops

What to adopt before the next model launch

  • AI maturity assessment
  • Use-case prioritization
  • Tools landscape & vendor mapping
  • Adoption roadmap
  • Employee training workshop

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1 Strategic Advisor
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Featured Insights

Original articles on M&A, strategy, sales, and AI by Herbert Marchetti.

All 80 articles

Straight answers

Frequently Asked Questions

What does Agentivo Capital Labs do?
One brand, one advisor. I help startups and SMEs move faster on growth, positioning, and M&A across North America, backed by AI-native workflows, not a bulky firm.
Who is Herbert Marchetti?
15+ years in strategy, corporate development, and M&A. Based in Querétaro. Targeting clients in the U.S., Canada and Mexico. Keynote speaker on AI, strategy, and transformation.
Where is Agentivo Capital Labs located?
Headquartered in Querétaro, Mexico. Serving North America remotely and on-site as needed.
What industries do you focus on?
AI & SaaS (incl. B2B SaaS for SMEs), B2B Professional Services, Media & Consumer (incl. Digital Health), and Recruiting & HR-Tech.
How do I get started?
Book a free 20-minute intro call on Calendly.

How do I contact Herbert Marchetti?

Free 20-min advisory session