Insights. Page 4
Articles
78 original articles across five services.
Startup Runway: How to Calculate It and How to Extend It
How to calculate your startup's runway, what benchmarks matter at each stage, and tactical strategies for extending it without sacrificing growth.
Pricing Strategy for B2B SaaS: A Framework for Maximizing Revenue
How to design a pricing strategy that maximizes revenue and retention. Value-based pricing, packaging tiers, and the metrics that signal it is time to raise prices.
The Investor Pitch Deck: Structure, Content, and Common Mistakes
How to structure a pitch deck that gets meetings. The 12 essential slides, what investors scan first, and the mistakes that get decks rejected.
B2B Sales Funnel Optimization: A Data-Driven Framework
A data-driven framework for diagnosing and fixing B2B sales funnel bottlenecks. Stage-by-stage conversion benchmarks, diagnostic questions, and tactical fixes.
How to Build a Financial Model for Your Startup
A step-by-step guide to building a startup financial model that investors take seriously. Revenue projections, unit economics, and scenario planning.
Representations & Warranties Insurance in M&A: A Practical Guide
What R&W insurance covers, how it changes deal dynamics, who pays for it, and when it makes sense for mid-market transactions.
Product-Market Fit: How to Measure It and Know When You Have It
Frameworks and metrics for measuring product-market fit. Including the Sean Ellis test, retention curves, and leading indicators that signal PMF.
Earnout Structures in M&A: How They Work and How to Negotiate Them
How earnouts bridge valuation gaps in M&A. Typical structures, payment triggers, accounting pitfalls, and negotiation strategies for both buyers and sellers.
Startup Valuation Methods: How Investors Value Early-Stage Companies
An overview of the most common startup valuation methods. From comparable analysis to DCF, scorecard, and venture capital method. With examples and when to use each.
Pre-Money vs. Post-Money Valuation: The Math Every Founder Must Know
The essential math behind pre-money and post-money valuations. With clear examples, dilution calculations, and common mistakes that cost founders equity.
How to Raise a Seed Round: A Step-by-Step Guide for Founders
A practical roadmap for raising a seed round. From building your investor list to setting terms, running the process, and closing the deal.
The M&A Due Diligence Checklist: What Buyers Actually Look For
A comprehensive due diligence checklist covering financial, legal, operational, and commercial areas. Organized by what buyers prioritize and what kills deals.
Letter of Intent (LOI) in M&A: What It Is and What to Negotiate
What a Letter of Intent covers in M&A transactions, which clauses are binding, and the key terms sellers and buyers should negotiate before signing.
EBITDA: Definition, Calculation, and Why It Matters in M&A
A clear breakdown of EBITDA. What it measures, how to calculate it, adjusted EBITDA variants, and why buyers use it as the primary valuation metric in M&A.
Cap Table Management: Best Practices for Startups
How to manage your cap table correctly from day one. Common pitfalls, dilution math, and tools that help founders stay on top of their equity structure.
How to Build a Data Room for M&A or Fundraising
A practical guide to building a data room that accelerates due diligence. What to include, how to organize it, and the most common mistakes founders make.
SAFE Agreements Explained: What Every Founder Needs to Know
Everything founders need to know about SAFE agreements. Structure, valuation caps, discount rates, and when to use them instead of convertible notes.
What Is a Convertible Note? A Complete Guide for Founders and Investors
A comprehensive guide to convertible notes. How they work, key terms, pros and cons for founders and investors, and how they compare to SAFEs.